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Segment

Advocacy

Customer

Daniela Dantas

Daniela Dantas | Lawyer

Daniela Dantas | Lawyer

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Main Project Image
Main Project Image

Project for the creation of a professional visual identity and website

Project for the creation of a professional visual identity and website

(ptbr) A advogada Daniela Dantas atua em Direito Empresarial e Marcas. Realizamos um rebranding completo que equilibra um tom moderno e jovial com experiência consolidada. A paleta foi refinada com contrastes mais ricos e aplicações flat para uma presença limpa e memorável, enquanto um sistema modular alinha tipografia, layout e componentes para comunicar clareza, autoridade e proximidade. O novo site reforça liderança e conversão. Ele esclarece serviços e especialidades com arquitetura clara, eleva depoimentos como prova social e inclui um blog para conteúdo educativo. Acessibilidade, performance e SEO foram tratados como requisitos centrais para garantir uma experiência rápida, inclusiva e pronta para o melhor ranqueamento. (en) Daniela Dantas is a business and IP lawyer. We delivered a full rebranding that balances a modern, youthful voice with proven expertise. The palette was refined with richer contrasts and flat applications for a cleaner, memorable presence, while a modular system aligns typography, layout, and components to convey clarity, authority, and proximity. The new website strengthens leadership and conversion. It explains services and specialties with clear architecture, elevates testimonials as social proof, and adds a blog for educational content. Accessibility, performance, and SEO were treated as core requirements to ensure a fast, inclusive, and search-ready experience.

(ptbr) A advogada Daniela Dantas atua em Direito Empresarial e Marcas. Realizamos um rebranding completo que equilibra um tom moderno e jovial com experiência consolidada. A paleta foi refinada com contrastes mais ricos e aplicações flat para uma presença limpa e memorável, enquanto um sistema modular alinha tipografia, layout e componentes para comunicar clareza, autoridade e proximidade. O novo site reforça liderança e conversão. Ele esclarece serviços e especialidades com arquitetura clara, eleva depoimentos como prova social e inclui um blog para conteúdo educativo. Acessibilidade, performance e SEO foram tratados como requisitos centrais para garantir uma experiência rápida, inclusiva e pronta para o melhor ranqueamento. (en) Daniela Dantas is a business and IP lawyer. We delivered a full rebranding that balances a modern, youthful voice with proven expertise. The palette was refined with richer contrasts and flat applications for a cleaner, memorable presence, while a modular system aligns typography, layout, and components to convey clarity, authority, and proximity. The new website strengthens leadership and conversion. It explains services and specialties with clear architecture, elevates testimonials as social proof, and adds a blog for educational content. Accessibility, performance, and SEO were treated as core requirements to ensure a fast, inclusive, and search-ready experience.

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Strengthening legal authority in the digital age: The new chapter of the Daniela Dantas brand

Strengthening legal authority in the digital age: The new chapter of the Daniela Dantas brand

High-performance legal practice demands clarity, confidence, and a digital presence that immediately conveys credibility. Daniela Dantas' rebranding stems from this principle. We refined the identity with a modern and light aesthetic, balancing youthfulness and technical solidity. The color palette gained contrast, the visual elements were simplified and organized into a modular system that ensures consistency, elegance, and direct communication. The new visual positioning enhances the lawyer's authority in Business Law and Trademarks. Even without a website in the scope of this project, the work establishes a strategic visual foundation, ready to scale presence, strengthen perceived value, and support clearer and stronger digital growth in the coming steps.

High-performance legal practice demands clarity, confidence, and a digital presence that immediately conveys credibility. Daniela Dantas' rebranding stems from this principle. We refined the identity with a modern and light aesthetic, balancing youthfulness and technical solidity. The color palette gained contrast, the visual elements were simplified and organized into a modular system that ensures consistency, elegance, and direct communication. The new visual positioning enhances the lawyer's authority in Business Law and Trademarks. Even without a website in the scope of this project, the work establishes a strategic visual foundation, ready to scale presence, strengthen perceived value, and support clearer and stronger digital growth in the coming steps.

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