In an increasingly dynamic and competitive market, Cappta has established itself as a national leader in payment solutions that boost businesses of all sizes. This case study presents the strategic and creative process behind the development of Cappta's new website—a project designed to reflect the brand's solidity, innovation, and commitment to simplifying the lives of Brazilian entrepreneurs. The challenge was to create an intuitive, modern, and user-centered digital experience capable of clearly communicating Cappta's differentiators, products, and services. The result is a robust, secure, and accessible platform that not only strengthens the company's digital presence but also brings Cappta even closer to its clients and partners.